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Average: 5 (1 vote)

Moussse's picture
Written on Wednesday, January 30, 2019

I didn’t color my hair for a few years and had no trouble. I mean I could wash it with any shampoo and use hair treatments rarely and everything was fine. But then I changed my look (bleached and colored my hair) and I had to pay more attention to my haircare routine and even start reading lists of ingredients, because it’s recommended to use sulfate-free shampoos in order to prolong the vividness of hair color. This OUAI shampoo has become my first informed purchase of a sulfate-free shampoo.

The name of the brand is a slang word for the French “yes”. So it was hard not to buy it Smile Not least, because of the beautiful bottle which delights not only with sophisticated design but also with its weight, which is 300 ml.

On the back side, we can find the following description in English and French:


From celebrity coiffeuse Jen Atkin – responsible for maintaining the manes of Klan Kardashian, Gigi Hadid and Gwen Stefani (to name a few) – OUAI’s range of hair cleansers all share the same signature scent, OUAI #1; a luxurious blend of Italian lemon, Turkish rose, jasmine, iris, lily and white musk. With an ultra-thick, indulgent texture (you only need the tiniest amount to create a great lather), this stars ‘OUAI Smart Technology’ – a cocktail of nourishing ingredients including amino acids, tamarind seed, keratin, ama oil, hibiscus and jasmine to fortify strands, enhance moisture levels, repair and protect from humidity. And the gorgeous bottles make an ultra-chic addition to your bathroom cabinet. Just say ‘Ouai’.


Also, there is the list of ingredients:


Aqua (Water, Eau), Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Cocamide MEA, Lauramidopropyl Betaine, Sodium Lauroyl Sarcosinate, PEG-120 Methyl Glucose Dioleate, PEG-7 Glyceryl Cocoate, Glycerin, Oryza Sativa (Rice) Bran Oil, Cocos Nucifera (Coconut) Water, Panthenol, Phyllostachis Bambusoides Juice, Tamarindus Indica Seed Gum, Daucus Carota Sativa (Carrot) Root Extract, Hydrolyzed Hibiscus Esculentus Extract,Jasminum Officinale (Jasmine) Flower Extract, Nasturtium Officinale Extract, Helianthus Annuus (Sunflower) Seed Extract, Zingiber Officinale (Ginger) Root Extract, Amaranthus Caudatus Seed Extract, Moringa Oleifera Seed Extract, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Cynara Scolymus (Artichoke) Leaf Extract, Alanine, Arginine, Glycine, Histidine, Isoleucine, Phenylalanine, Proline, Serine, Threonine, Valine, Aspartic Acid, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Rice Protein, Hydrolyzed Corn Protein, Hydrolyzed Yeast Protein, Rice Oil Glycereth-8 Esters, Ethylhexylglycerin, Propanediol, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Decyl Glucoside, Lauryl Glucoside, PEG-150 Distearate, Parfum (Fragrance), Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Cystine Bis-PG-Propyl Silanetriol, Sodium PCA, PCA, Sodium Lauroyl Lactylate, Polyquaternium-7, Cocoglucosides Hydroxypropyltrimonium Chloride, Diisostearyl Malate, Leuconostoc/Radish Root Ferment Filtrate, Sodium Lactate, Pentylene Glycol, Disodium EDTA, Citric Acid, BHT, Phenoxyethanol, Chlorphenesin, Potassium Sorbate, Sodium Benzoate, Benzyl Alcohol, Benzyl Salicylate, Hexyl Cinnamal

I made the natural ingredients bold.

As you can see, it has a truly unique formula. I often see ads like: “a super duper new formula for you, ” but products turn out to be simple SLES with aloe vera and colorants. But it’s not the case with this one.

By the way, there are no colorants in this shampoo. It’s not fragrance free, but I’m okay with this, since the bitter herbal scent is really nice.

There is a crystal cap on the round bottle.

It was covered with scotch tape initially:

This thingy can be removed:

But it’s not really necessary, the cap works with the hexagon on too.

The shampoo itself is runny and easy to get out of the bottle till the last drop.

Even a small drop lathers well and can be washed off effortlessly.

Before I proceed to the result, I would like to highlight the hair treatments I use with this shampoo.

I used the hair mask from the same line for a while:

which I really liked but it’s for another review.

But my dream team is:

Pura D'Or 100% Rosehip Seed Oil as a pre shampoo for the scalp...

and Pura D'Or Hair Loss Prevention Therapy Intense Moisturizing Masque or Schwarzkopf BC Bonacure Time Restore Conditioner as the last step of my haircare routine.

The shampoo removes oil and dirt from my scalp and my hair perfectly, even though I wash my scalp only and let the foam cover the length. This elegant French guy is really gentle. It doesn’t dry out my hair, I’d even say, it softens it. I even considered dropping the rest of my hair care products but then I got over my laziness.


The shampoo doesn’t irritate my scalp or remove the natural film from my skin, and as a result, my hair doesn’t get oily in order to protect itself.


It stays clean for a long time and the roots don’t stick together, which leads to the promised volume.

I used to wash my hair once 3-4 days, but now I can leave it unwashed for 4-5 days and it’s okay. Plus, my hair color doesn’t come off quickly.

All in all, I really liked this shampoo! It lives up to its promises or even exceeds them. It gives a natural result (well, it’s a shampoo, not a salon treatment).

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Moussse recommends OUAI Volume Shampoo

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Type: Shampoo
Brand: OUAI
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