Hi there! The brand has become popular somewhere in 2014 shortly after it was founded. Their philosophy is pretty similar to the renowned The Ordinary. They also provide well-formulated products with simple yet efficient and workable ingredients in the best concentration and have basic packagings.
I purchased this cream before the brand became so hyped. I settled on this option with snail secretion, because mucin always performed beneficial for my skin that is prone to breakouts and acne… till this moment. The cream itself comes in an adorable paper package.